exposure

the century with mushroom clouds

I was looking for this project/piece today and I found the artist's web page. Given the singularity, and brilliance of "the century with mushroom clouds," I was surprised that so much of his work is so bland and almost corporate. I guess that is the disadvantage of having a web site that catalogs all your work; the mystique is lost. Good and bad work, sit on the same plain at the same resolution. His page, of any "fine artist’s" web-presence I’ve seen, is most like that of an architectural office (and that is not a good thing!) Instillation artists (who are commissioned) must face similar self-promotion issues to architects, and presenting a large volume of work would imply an ability to produce consistently...
However, when branding becomes an issue, there is probably more cultural capital in being under-exposed.


cultural melting bath